Boost Your Career!

On Saturday September 22 members of IMA Netherlands gathered together at Landgoed Duin & Kruidberg for a day of inspiration.
Lucy Brazier and Elske Doets, both featured in more detail below, gave presentations.

  • Access Lucy's presentation here.

  • Access Elske's presentation here.

Lucy Brazier

“The Assistant role truly recognised as a career and not just a job” that is the passion of Lucy Brazier.

As a publisher, speaker and chairperson, Lucy has transformed the way that thousands of assistants think about themselves all over the world. Lucy campaigns worldwide to change the perception of the assistant role within companies and to promote the career progression for administrative professionals that they deserve.

She has a unique overview of the assistants role and where it is heading. With access to the most forward-thinking, passionate and knowledgeable trainers in the world as well as personally meeting and speaking to literally thousands of Assistants over the last six years, Lucy’s knowledge of the market and what Assistants all over the world are facing on a day to day basis are second to none.

Working as a strategic partner requires a mind shift in terms of how we approach our profession. And note, it is a profession, not a job. This is not a stepping stone position. This is as important as the Project Manager, the HR professional, or the Payroll professional.

This is a career. This is a calling. This is the future.

Lucy shows us how you can develop yourself further in the field of leadership and strategy to become a strategic partner.

Lucy is CEO of Marcham Publishing, specialist publishers of leading global publication for Administrative Professionals - Executive Secretary Magazine - as well as its spin-off international conferences for top-level Assistants - Executive Secretary LIVE.

Elske Doets

“Traveling triggers emotions” is a quote which Elske Doets uses almost daily.

In 2017 Elske Doets was elected as Dutch Business Woman of the Year. As Business Woman of the Year Elske made it her mission to establish the Young Lady Business Academy. To inspire the new generation of girls, aged 15 to 24, to pursue a top career. The Academy is a 5-day pressure cooker seminar on all the aspects of doing business. It’s all about what choices to make and how to find the guts to follow your dreams and fully realize them.

Elske is very straightforward and no-nonsense and runs her company intuitively, giving her team considerable autonomy. In every aspect of her life she opts for the alternative, often for the road less travelled, and this makes her difficult to pin down. Perhaps that’s why she’s nicknamed Spirit Bear.

Elske shares her experiences as business woman of the year and tells us about the choices to make. How to find the guts to follow your dreams and fully realize them as she describes in her book 'The Guts to be Happy'.

Elske Doets is owner and president of Jan Doets America Tours. In 2001 she took over the company from the founder and also her father, Jan Doets. She got involved in the company at the age of 14, when she used to send telex messages and stamp paperwork during her vacations. Under Elske Doets’ inspiring leadership, Jan Doets America Tours has been transformed from a more or less traditional travel agency into an organization which is fully-equipped for a new generation of travel.
For a preview go here for an interview with her.


Saturday September 22

09.30 Registration
10.00 Welcome by Jannie Oosterhoff, Chairman IMA Netherlands
10.05 Introduction Duin & Kruidberg
10.10 Lucy Brazier
11.15 Short break
11:30 Lucy Brazier
12:30 Lunch
14.00 Elske Doets
15.00 Book signing by Elske Doets and photo opportunity
15.30 Lucy Brazier
17:00 Closure by Annemieke van Elst, Deputy chairman IMA Netherlands
17.00 Drinks at the lounge bar
18:00 End of “Boost Your Career”

Price & Registration

If you are present you will not only receive a goodie bag from Duin & Kruidberg, but also a copy of the Executive Secretary Magazine and the book 'The Guts to be Happy'.

€ 50,00 for IMA-members
€ 75,00 for NON IMA-members

To sign up for this inspiring day please use this BUTTON!

Venue: Landgoed Duin & Kruidberg
Duin- en Kruidbergerweg 60, 2071 LE Santpoort-Noord