Master Your Core Values

Thursday February 7

Values are becoming more important to the way we work; companies focus on more than just profit and actively contribute to positive asocial or climate change. As a management assistant, you play an important part in representing and guarding these values.

But what happens if your personal values don’t match the company values? Where’s the line between company loyalty and personal responsibility?


17:30 - Welcome at the lounge
18:00 - Opening by Jannie Oosterhoff, Chairman IMA Netherlands
18:10 - Introduction and welcome by Sandton Eindhoven Centre, corporate partner
18:25 - Tour of the hotel
18:45 - Walking dinner
20:00 - Speaker: Stephan Ummelen
21:30 - Closure by Annemieke van Elst, Deputy Chairman IMA Netherlands

Speaker & Participation

Stephan Ummelen (35) is partner at Values Driven a consultancy that advises organizations about ethics engagement and values. He started his career by founding an advertising agency at the age of 22 which grew to 14 employees under his leadership.
When he no longer wanted to contribute to empty marketing slogans, he sold his company and decided to focus on values and authenticity in organizations as the focus point for sustainable change.

Stephan will take you on an unexpected journey about the trends shaping the way we work. He combines the latest research and his experience to engage the audience in a meaningful dialog. But there is also room for humor and interesting insights from the worlds of advertizing and (organizational) philosophy.

Watch Stephan on TEDx
Website of Stephan Ummelen


Fee & Registration
€ 35,00 for IMA-members
€ 50,00 for Non IMA-members
[For registration use this BUTTON]

In case of non-attendance or cancellation after February 4 we are required to charge a cancellation fee of 100 % of the participation fee. This because of the obligations that IMA Netherlands has towards the venue partner, which implies that IMA Netherlands is obliged to pay for the number of expected participants.


Sandton Eindhoven Centre

Stratumsedijk 23d
5611 NA Eindhoven
The Netherlands

Recently Sandton Eindhoven Centre became a corporate partner of IMA Netherlands.
Sandton Eindhoven Centre is a comfortable hotel within walking distance of Eindhoven centre. Ideal for business and leisure guests alike, with all the modern facilities available to ensure a pleasant and carefree stay in Eindhoven. - In the centre of Eindhoven
- Direct Bus Connection with High Tech Campus & Genneper Sport Park
- 75 hotelrooms
- 7 Meeting Rooms (<100 people), full facilities
- Restaurant and lounge
- Fitness Room
- Free WiFi

Route description

The hotel is perfectly located. Whether you are travelling by car or by public transport, you will find that there is no difficulty in reaching the hotel. There is an underground parking garage and from central station it's about a ten minute walk to the hotel. Visit the site of the hotel for a detailed route description by clicking here.