Akshay Barendse, founder and CEO
How it all began
Since the outbreak of the Covid virus, many things have changed. Not only at a global level can the impact of Covid be felt also for individuals there have been many consequences. When reading the news, we are informed, almost daily, about all the negative implications, hospital staff under pressure, people getting sick (or worse), closure of shops, and as a result, employees losing income, and schools being closed.
But did you know there is also another side of the coin? The famous quote of Winston Churchill: “Never waste a good crisis,” triggered the entrepreneurship of a group of young students. Being bored at home, with limited online education or social contacts, they decided to start to work together and start their own company. Being young and carefree, the idea to start a business came even before they were able to identify a potential market.
It was only by coincidence that one of the students talked to a painter who was working at his parents’ house. During the coffee break, he heard the painters talk about merchandising or rather said which key chain or pencil to order with a logo to hand out so (potential) customers.
While talking about these “gadgets,” they happened to look at the website of the painter. It so happened that they noticed that the website had not been updated for 3 years. There was limited to no content on the website, and the pictures were outdated. This “delay” in maintenance was because of a lack of skills of the painter to update his website, and the company with whom he purchased the website 3 years ago charged a huge amount for the development.